Services
Create A Strong Brand With Guided Expertise
From brand strategy to creative execution, discover how Aerra can elevate your brand.
Building a Strong Foundation
Build and execute a strategy that serves your brand and your customers.
Unleashing the Potential of Your Brand: Approach to Brand Strategy
Market research
Collaborative market research to understand your target personas, competitors, and industry trends. Regardless if you’re a long established brand or new to the market, a deep analysis will empower you to find your audiences.
Brand positioning
Define your unique brand positioning and messaging. Identify your brand's unique selling proposition, value proposition and key messaging, which then guide all branding efforts, including visual identity and marketing communications.
Brand architecture
Organize and structure your portfolio of brands and sub-brands. Identify the relationships between your different brands and create guidelines for their use and communication, ensuring a cohesive and consistent branding strategy.
Creating your
Brand Identity
Create visual elements such as logos, printed assets, and digital marketing materials for your brand.
Elevating Your Brand through Design: Visual Identity Solution
Logo Design
Create a visually compelling and recognizable logo mark that reflects your brand's message and positioning. Working collaboratively brings understanding your unique needs to create a logo mark that effectively represents your brand.
Graphic Design
Graphic design services include creating visual elements such as packaging, marketing materials, and other design elements that reflect a brand's message and positioning. We aim to create a consistent and cohesive visual identity that supports the overall branding strategy.
Brand Guidelines
Receive a set of guidelines for the use of your logo, typography, color palette, imagery, and tone of voice, to ensure consistency when applying the principles of your brand across all touchpoints. Brand guidelines are an important tool to maintain consistency, integrity, and trust in your brand.
Staying Ahead in
the Digital Game
Promote your brand online by creating engaging digital experiences.
Reaching Your Target Audience Digitally: Digital Marketing Services
Social Media
Promote your brand on social media platforms. with creative and meaningful campaigns and content that engage with target audience to increase brand awareness and drive impact.
SEO
Leverage search engine optimization tactics to improve your visibility and drive conversions through keyword research, page optimization, and link building. Raise your ranking and drive more traffic to your products or further a good cause.
Email Marketing
Create an email marketing campaign to promote your brand, products, or services. A visually appealing email tailored for your targeted audience is the most cost-effective way to stay top-of-mind and drive engagement.
Maximizing Your
Brand's Potential
Ensure consistency across all touchpoints through thoughtful implement.
Maintaining Brand Consistency and Integrity: Brand Management Services
BRand Auditing
Conduct a thorough review of your brand's current status, including its strengths, weaknesses, opportunities, and threats. Gain alignment within your business and with your audience by identifying inconsistencies and areas for improvement.
Brand Implementation
Strategically implement your brand across all touchpoints; both digital and traditional marketing channels to ensure consistency and continuity of your message or products.