Creating a strong brand identity for a technology startup in the healthcare sector .

Client

Mondopoint

Timeline

6 months

Services

Identity

Website

mondopoint.com
Display of Mondopoint demostrating a system of stationary items that include letterhead, envelope, and business card.
Display of Mondopoint demostrating a system of stationary items that include letterhead, envelope, and business card.
Display of Mondopoint demostrating a system of stationary items that include letterhead, envelope, and business card.
Mondopoint logo.

Overview

Mondopoint, an early-stage healthcare startup with multimillion-dollar seed funding, needed a strategic go-to-market (GTM) plan and a branding refresh to launch their flagship product—a SaaS platform that measures the clinical performance of medical devices and provides real-time insights to improve patient outcomes.

DELIVERED

  • In-depth market analysis in competitive landscape

  • Brand mark revision with accompanying stationary design

  • Development of value proposition and core messaging

  • WordPress website deployment segmented for medical providers and device manufacturers

  • Launch of public relations, owned media, and paid campaigns

Aerra team members: Megan Johnson and Marc Johnson

Challenge

Increase B2B trust with an early-stage tech organization in a emerging sector of healthcare.

Challenge

Increase B2B trust with an early-stage tech organization in a emerging sector of healthcare.

Challenge

Increase B2B trust with an early-stage tech organization in a emerging sector of healthcare.

Solution

The revision of a brand mark and development of supportive materials in line with a meticulously curated marketing strategy.

Solution

The revision of a brand mark and development of supportive materials in line with a meticulously curated marketing strategy.

Solution

The revision of a brand mark and development of supportive materials in line with a meticulously curated marketing strategy.

Impact

Contracts with major medical device manufacturers, partnership with Medtronic, LLC, and launch of a pilot program with Hartford Health Care.

Impact

Contracts with major medical device manufacturers, partnership with Medtronic, LLC, and launch of a pilot program with Hartford Health Care.

Impact

Contracts with major medical device manufacturers, partnership with Medtronic, LLC, and launch of a pilot program with Hartford Health Care.

Display of Mondopoint revised brand idenity process and final guide.
Display of Mondopoint revised brand idenity process and final guide.
Display of Mondopoint revised brand idenity process and final guide.
Display of Mondopoint website with revised brand idenity.
Display of Mondopoint website with revised brand idenity.
Display of Mondopoint website with revised brand idenity.

Contact

Let's start building your brand's unique story together.

Discover the difference a strong brand can make. Request a consultation today.

Get in Touch

Get in Touch

Contact

Let's start building your brand's unique story together.

Discover the difference a strong brand can make. Request a consultation today.

Get in Touch

Get in Touch

Contact

Let's start building your brand's unique story together.

Discover the difference a strong brand can make. Request a consultation today.

Get in Touch

Get in Touch