Building a comprehensive marketing strategy for The Lighthouse School.

Client

The Lighthouse Schools

Timeline

2 months

Services

Marketing Strategy

Website

tlhschools.org
Display of The Lighthouse School four phase Facebook social campaign.
Display of The Lighthouse School four phase Facebook social campaign.
Display of The Lighthouse School four phase Facebook social campaign.
The Lighthouse Schools logo.

Overview

The Lighthouse Schools offer a community to learners who are committed to academic excellence, faith-based character-building, entrepreneurship, and leadership. It's boarding school and residential life in combination with online learning opportunities offer an environment that fosters spiritual growth, personal development, and academic achievement for students in grades 6-12.

DELIVERED

  • A comprehensive marketing strategy spanning paid, owned, and earned channels

  • A visually compelling trifold brochure for use at education and community events

  • Social media campaign featuring dynamic visuals and video storytelling

  • SEO optimization of website and digital platforms 

  • Optimized landing pages and website updates to promote summer camp enrollment

Aerra team members: Megan Johnson and Marc Johnson

Challenge

The Lighthouse Schools sought support in elevating brand visibility among prospective families and community partners.

Challenge

The Lighthouse Schools sought support in elevating brand visibility among prospective families and community partners.

Challenge

The Lighthouse Schools sought support in elevating brand visibility among prospective families and community partners.

Solution

Collaborating directly with the Founder and President of the school, Aerra led the development and execution of an integrated marketing plan.

Solution

Collaborating directly with the Founder and President of the school, Aerra led the development and execution of an integrated marketing plan.

Solution

Collaborating directly with the Founder and President of the school, Aerra led the development and execution of an integrated marketing plan.

Impact

Established a cohesive brand presence across platforms, resulting in measurable upticks in engagement with the ability to scale marketing initiatives to support future growth.

Impact

Established a cohesive brand presence across platforms, resulting in measurable upticks in engagement with the ability to scale marketing initiatives to support future growth.

Impact

Established a cohesive brand presence across platforms, resulting in measurable upticks in engagement with the ability to scale marketing initiatives to support future growth.

Display of The Lighthouse Schools flyer and trifold.
Display of The Lighthouse Schools flyer and trifold.
Display of The Lighthouse Schools flyer and trifold.

Contact

Let's start building your brand's unique story together.

Discover the difference a strong brand can make. Request a consultation today.

Get in Touch

Get in Touch

Contact

Let's start building your brand's unique story together.

Discover the difference a strong brand can make. Request a consultation today.

Get in Touch

Get in Touch

Contact

Let's start building your brand's unique story together.

Discover the difference a strong brand can make. Request a consultation today.

Get in Touch

Get in Touch