Tutoring service amplifies their signal for Google local search.

Client

Shining Students Tutoring

Timeline

8 Weeks

Services

Marketing Strategy

Website

shiningstudentstutoring.com
Shining Students Tutoring desktop and mobile web pages.
Shining Students Tutoring logo.

Overview

Shining Students Tutoring is a small, owner-led practice in a northwest suburb of Chicago, supporting students in 10 local school districts. Rooted in the belief that learning works best when it feels personal, relationship-based, and connected to students’ real lives, goals, and experiences.

DELIVERED

  • Refinement of website interface, experience, and brand using Figma

  • Reformed information architecture to highlight SSTs full range of services

  • Rebuilt site from the ground up using WIX Studio

  • Custom 8-part plan for SEO/GEO and locally skewed keyword targets

  • Optimized URL structures and meta data to support targeted keywords for SEO

  • FAQs for GEO (Generative Engine Optimization) for AI-driven search engines

Challenge

Improve Google Local Search ranking, clearly present a complete set of tutoring services and summer programs across 10 school districts for learners K-12 and beyond.

Challenge

Improve Google Local Search ranking, clearly present a complete set of tutoring services and summer programs across 10 school districts for learners K-12 and beyond.

Challenge

Improve Google Local Search ranking, clearly present a complete set of tutoring services and summer programs across 10 school districts for learners K-12 and beyond.

Solution

Restructure the information architecture to strength the brand and highlight SSTs full line of tutoring services. Build a unique strategy with targeted keywords and local references for better visibility on Google Maps.

Solution

Restructure the information architecture to strength the brand and highlight SSTs full line of tutoring services. Build a unique strategy with targeted keywords and local references for better visibility on Google Maps.

Solution

Restructure the information architecture to strength the brand and highlight SSTs full line of tutoring services. Build a unique strategy with targeted keywords and local references for better visibility on Google Maps.

Impact

Presently ranked #2 on local Google Maps. Comprehensible list and description of services, tutor pages detailing their expertise, and customized contact form with selections for grade and subject.

Impact

Presently ranked #2 on local Google Maps. Comprehensible list and description of services, tutor pages detailing their expertise, and customized contact form with selections for grade and subject.

Impact

Presently ranked #2 on local Google Maps. Comprehensible list and description of services, tutor pages detailing their expertise, and customized contact form with selections for grade and subject.

Shining Students Tutoring Results page, Tutors page, and Service pages.
Shining Students Tutoring website architecture map.
Shining Students Tutoring search engine marketing plan.

Contact

Let's start building your brand's unique story together.

Discover the difference a strong brand can make. Request a consultation today.

Get in Touch

Get in Touch

Contact

Let's start building your brand's unique story together.

Discover the difference a strong brand can make. Request a consultation today.

Get in Touch

Get in Touch

Contact

Let's start building your brand's unique story together.

Discover the difference a strong brand can make. Request a consultation today.

Get in Touch

Get in Touch